The Anatomy of a Niche
(This post was originally a guest post I did for Wood Street's blog) It’s no secret having
Who Are You Selling To?
This was sent to my email list a few months ago. As I have said before, what
Get to Know Canva
I’m sure you have been on Instagram or Facebook and seen those beautiful images with quotes on
When is the Best Time to Send my Email Newsletter?
There are a lot of reports on the Internet that will tell you the best time to
Put Social Back into Social Media
There was a time when Twitter was my absolute favorite social media tool. There was always a
Are We Asking the Right Questions?
One of the most asked questions I get as a social media professional is how to get
How to use Hashtags to Your Advantage
If you are around my age, you know the # symbol as the pound sign on the
There Is No Magic Formula
I was sitting here preparing to talk on a panel to a group of small business owners,
The New Rules of Marketing & PR
In 2008, I picked up a book that changed the way I looked at marketing and led
Uncover Your Niche
There is a lot of talk out there that you should have a niche for your business.