Have you ever started putting together an email campaign, but stopped because you realized that it wouldn’t be relevant to everyone on your list? Maybe you are having a local event and your subscribers on the other side or the country or world wouldn’t be interested. Maybe you want to send a [...]
Retargeting and remarketing are very similar words and have similar purposes, but are executed in different ways. I am willing to bet you have seen both in action as a consumer. Let me explain. Let’s say one day you are doing some searches on Amazon.com for a new camera. You look at several [...]
According to Wikipedia, Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. If you begin to do some [...]
I started my business over 17 years ago when the majority of Internet users were still on dial-up, websites were coded by hand and we walked uphill both ways to school in the snow. Ok, so maybe that last one isn’t true, but technology has become easier to use and less expensive to implement than [...]