Have you ever started putting together an email campaign, but stopped because you realized that it wouldn’t be relevant to everyone on your list? Maybe you are having a local event and your subscribers on the other side or the country or world wouldn’t be interested. Maybe you want to send a [...]
Retargeting and remarketing are very similar words and have similar purposes, but are executed in different ways. I am willing to bet you have seen both in action as a consumer. Let me explain. Let’s say one day you are doing some searches on Amazon.com for a new camera. You look at several [...]
According to Wikipedia, Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. If you begin to do some [...]
I started my business over 17 years ago when the majority of Internet users were still on dial-up, websites were coded by hand and we walked uphill both ways to school in the snow. Ok, so maybe that last one isn’t true, but technology has become easier to use and less expensive to implement than [...]
We all know to collect email addresses on our websites, but if we interact with our target audience other places such as your store, a craft fair, tradeshow or speaking event it can be a little more difficult. The standard solution has been paper and pen. Once you collect those addresses on paper, [...]
There are a lot of reports on the Internet that will tell you the best time to send you email newsletter, but I want to caution you before you blindly follow those reports. Why? Because everyone else that read that report will be sending their emails at that time, plus you don’t know that it is [...]
As a consumer, I have a Love/Hate relationship with email marketing this time of year. I admit it, I love a good deal and many of my favorite retailers promote some pretty good offers. I also like hearing from smaller, independent retailers and makers that do the bulk of their business at the [...]