Anyone that knows me and my family personally, knows we love all things Disney and always look forward to our yearly trip to Disney World. As a marketer, these trips are also research into how to provide the best customer experience possible. The most impressive thing with their customer [...]
(This post was originally a guest post I did for Wood Street’s blog) It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a [...]
This was sent to my email list a few months ago. As I have said before, what I send to my email list is not published or shared anywhere else. It is exclusive to my subscribers, but I decided to make an exception today for 2 reasons. One, I think this topic is very important and the basis for [...]
There was a time when Twitter was my absolute favorite social media tool. There was always a conversation to join, a question to answer, or an answer to my question. It had a real sense of community and I miss it. Now when I look at Twitter, I see automated posts from other social tools such as [...]
One of the most asked questions I get as a social media professional is how to get more followers. I mean we all want more people to hear our messages, right? But, what if we are asking the for the wrong thing? Do we really want more followers? Or do we want more engaged followers that have a high [...]
I was sitting here preparing to talk on a panel to a group of small business owners, and as I reviewed the questions we were given I noticed that a lot of my initial responses were “Depends”. The more I thought about it that seems to be my response to a lot of marketing-related questions I get [...]
Marketing, especially content marketing, is hard enough, but it can be even more difficult if you don’t fully understand your target audience. Knowing their needs and wants is vital to converting them from prospect to customer. Some companies and agencies have a tendency to share and create [...]