What is a Touchpoint?
Anyone that knows me and my family personally, knows we love all things Disney and always look
The Anatomy of a Niche
(This post was originally a guest post I did for Wood Street's blog) It’s no secret having
Who Are You Selling To?
This was sent to my email list a few months ago. As I have said before, what
Put Social Back into Social Media
There was a time when Twitter was my absolute favorite social media tool. There was always a
Are We Asking the Right Questions?
One of the most asked questions I get as a social media professional is how to get
There Is No Magic Formula
I was sitting here preparing to talk on a panel to a group of small business owners,
Know Your Target Audience
Marketing, especially content marketing, is hard enough, but it can be even more difficult if you don't