You may have noticed something new with Instagram. Stories is Instagram’s version of Snapchat in that it allows you to create stories that will last in your followers’ feed for 24 hours. This can be a an image, a video, or a set of videos and images. You can add text onto the images as well as [...]
(This post was originally a guest post I did for Wood Street’s blog) It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into making the anatomy of a [...]
I’m sure you have been on Instagram or Facebook and seen those beautiful images with quotes on them. Maybe you received an email promotion or invite with a cool looking graphic and wondered how someone designed it? Are they a designer? Are they paying for a designer? Chances are they are using [...]
There was a time when Twitter was my absolute favorite social media tool. There was always a conversation to join, a question to answer, or an answer to my question. It had a real sense of community and I miss it. Now when I look at Twitter, I see automated posts from other social tools such as [...]
One of the most asked questions I get as a social media professional is how to get more followers. I mean we all want more people to hear our messages, right? But, what if we are asking the for the wrong thing? Do we really want more followers? Or do we want more engaged followers that have a high [...]
If you are around my age, you know the # symbol as the pound sign on the phone or a way to abbreviate the word number. Now it is has become synonymous with the word hashtag and is part of everyday life on social media. I like to look at hashtags as a way to categorize posts making it easier for [...]
I was sitting here preparing to talk on a panel to a group of small business owners, and as I reviewed the questions we were given I noticed that a lot of my initial responses were “Depends”. The more I thought about it that seems to be my response to a lot of marketing-related questions I get [...]
Happy New Year! For the past couple of years I have selected 3 words to guide my year, both personally and professionally. One of my words this year is growth, both your growth and mine. I want to help you grow your business. To do that, I want to know how I can best serve you this year. I created [...]
As a service based company, I struggle with creating content for my email newsletters, blogs and social media accounts. It’s not that I have nothing to say, it’s that I often don’t know what to say and often feel like I am disorganized in my approach. When in the process of relaunching [...]
There are many reasons to perform a content audit, but my focus when I do them for clients is to evaluate content that has been created over the years and determine how it fits into the company’s content marketing plan. Trying to continually create content is difficult, especially for a small [...]