As a service based company, I struggle with creating content for my email newsletters, blogs and social media accounts. It’s not that I have nothing to say, it’s that I often don’t know what to say and often feel like I am disorganized in my approach. When in the process of relaunching Marketing Roadhouse, I decided that I would take the approach that I use with my clients – creating content buckets.
My mission here at Marketing Roadhouse is to help businesses tell their story to the world through the use of content and community. That mission alone allowed me to create 2 different buckets: community and content. As you can probably guess, this post fits into my content bucket, as did last’s weeks post. I then took it one step further and added “home base” to my list of buckets because community quickly became too large to manage. I like to look at community as a combination of outreach (social media) and your home base (website, email marketing, and blog). My fourth and last bucket is for business topics which are usually reserved for my email newsletter.
Maybe your business mission doesn’t provide you with an obvious set of content buckets. If this is the case, take a look at your list of products or service offerings. One of your goals in content marketing is to share your expertise and position yourself as a resource in the areas of the products or services that you offer. Your content buckets, should support this goal. Look at your website or promotional materials to see what product categories or services you market to your target audiences. Can you create four or five buckets that your future content will fit into? If you look at the Work With Me section of my site, you will see that my buckets closely align with my services. It all works together.
You can create buckets from other marketing touchpoints or SEO goals, but the methods I have mentioned here are the easiest to execute. Write those bucket names on a piece of paper and see what topics and ideas you can come up for each bucket. I bet you will come up with a lot more than you were expecting. This method can be very effective to keeping you organized and on point with your marketing message.