I’m not going to lie, when I received my review copy of Instagram Power by Jason G. Miles in the mail I thought to myself how in the world is there an entire book about Instagram. I’ve read many books about different social media tools and most of them focus on the features of the tool and glaze over the strategy part. Not this book.
Jason is the cofounder and marketer for Liberty Jane Clothing where they make clothing and patterns for American Girl-style Dolls. He writes about the strategies and tactics he uses to make Instagram a successful marketing tool for the company. While he covers every feature of Instagram there is, the real beauty of this book comes from the marketing and advertising strategies he shares.
Since Instagram is a visual social network, he spends ample time discussing the best types of photos to use to foster responses from your following. He covers methods of branding, selling using display ads, using “free” to your advantage and even goes into detail on multistep campaigns. This made my old school marketing heart very happy. In addition, he shared a lot of tools that can help you use Instagram more effectively.
I would recommend this book for anyone interested in using Instagram effectively as a marketing tool. Since he doesn’t work for a Fortune 500 company with a huge budget, he provides very actionable information for other small businesses. Using his strategies and tactics, he has built a tremendous following and has effectively converted his Instagram activity into sales. Isn’t that the Holy Grail of social media for all us? Who is using Instagram? Share your account in the comments.
Disclosure: I received a free copy of this book in exchange for agreeing to review the book, but with no restrictions on what I say.