Marketing Roadhouse

TGIF. Some of the links today are related to Facebook, but none to the announcements that were made yesterday. Still processing what the changes may mean to businesses. I did like the articles that give a little more insight into what brings the most engagement with people on Facebook. REPORT: Photos Are Most Liked Content On Facebook from All Facebook Why Fans Un-friend Your Brand on Facebook from Advertising Age REPORT: Why 2 In 5

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Pinterest has to be one of the most addicting social networks to come on the scene in awhile, at least I believe so. Pinterest is a digital inboard. I use their bookmarklet on Firefox, so when I see something I want to pin, I click the bookmarklet, choose the image from the page I want to bookmark, and add any description. You can put these pins on boards, basically creating categories. It’s really a visual

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The first thing I like to evaluate when looking at a tool is whether it is for personal or business use. Right now Google+ does not have a business option, so while you can evaluate it from a personal standpoint, we don’t know yet what the business offerings are going to be. While you can still use it for business from a thought leadership position, you cannot set up an account as a brand or

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This week, I spent part of the week at the MATPRA conference. I sat on a panel discussion social media and was able to participate in a few tours and meet some great writers and tourism folks. I even found a few shark teeth. Have I mentioned that I love my job? And now to the links: Who says you can’t have fun with Your Social Media Policy? from Social Media Blog for Business How

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SCVNGR pronounced Scavenger is a location-based game similar to Foursquare, but offers much more. In addition to check-ins from your mobile device, you can participate in challenges, treks and earn rewards from participating companies. Companies and organizations are using the Treks to create more involvement by users beyond checking in and sharing photos and tips. It allows these businesses to create scavenger hunts either within their facility or in multiple locations. See how New York

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It seems like there is a new social media tool on the market every day. As soon as this new tool is announced it is deemed a Killer of whatever tool is popular at the moment. This leads us all to wonder, should I jump over to the new tool? Does it need to be added to my toolbox? Should you abandon the “dead” tool? Part of my job is to stay on top of

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For being a short week, it was a busy one. Here are some things that caught my attention this week. Things We Should Ask The ROI Question About Before Social Media from UnMarketing 65% of online adults use social networking sites from Pew Research Center’s Internet & American Life Project Study: Auto-Posting to Facebook Decreases Likes and Comments by 70% How to launch a Twitter Chat at SmartBlog on Social Media Five Reasons NOT to

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I see and hear it all the time. People complaining about voice mail or even having to communicate via the phone for business. Some prefer email. Some text messages. Yet there are still those that feel that picking up a phone is the easiest and quickest way to get something done. I personally have unsubscribed from many email newsletters and have, instead, “liked” their Facebook page to get their messages there rather than in my

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This is a new type of weekly post I am adding to the blog. As I read articles that I have discovered through other people’s tweets, my RSS reader and email newsletters, I am making note of the ones I think are worth saving and sharing. Every Friday I will post a list here. I hope you find this useful and please share any links you found interesting this week. So here we go: 13

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This has been around for awhile, but I thought I would bring your attention to this in case you haven’t seen it. Facebook has created a resource for businesses. It focuses on the use of pages, ads, sponsored stories and platform. I have a feeling the impetus for creating this resource was the beta launch of Google +. Whatever the motive, it is a good resource for businesses to learn more about the different options

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