Marketing Roadhouse

Goals. Some set their goals in the beginning of their social media planning and never look at them again. Others, don’t bother setting any goals and just dive right in to using the tools. The biggest problem with either of these conditions is you don’t know how you are performing. Do you have goals? Do you remember what they are? If yes, you get a gold star. Another gold star if you are measuring to

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Consistently providing relevant and useful content to your target audience can be a challenge. I hear quite often, that people sit down at their computer, bring up Twitter or Facebook and just don’t know what to type. It can be even more difficult if you have been active in social media for awhile. You feel like you have said it all before. If this sounds like you, you are not alone. We have already talked

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It’s no secret that social media has grown both in the number of personal users and businesses trying to get the attention of those users. This means the competition for eyeballs has increased for many of us that started using social media for our business years ago. Cutting through the noise has become much more difficult, and we need to take a look at what we are doing in terms of engagement. I’ve talked to

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I feel like this is the easiest way to get off track with social media, and I have found myself fall into this on a regular basis. Depending on your industry, it is easy to start creating content for those that are your peers and not your target audience. Of course, if your peers are your target audience, you can completely skip this post. What do I mean by peers? These can be people that

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I guess any week that has more ups than downs can be considered a success, therefore this has been a successful week for me. I hope that you can say the same. I will admit, I didn’t totally read through all of these articles yet, but they have been tab-worthy in my browser all week. If you have any, you want to share, please do in the comments. Facebook Changes Present Interesting Business Dilemma from

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Socialcam describes themselves as “the easiest way to share videos”. I think of it as microblogging with videos using your smartphone. There are apps for iPhone and Android available at no charge. Socialcam is developed by the Justin.tv team http://www.justin.tv/ and as of July had 1 million downloads. You record a video using your phone and from there upload to Socialcam. You also have the ability to push it to Facebook, Twitter, Posterous, Tumblr and

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I don’t know about you, but October really snuck up on me this year. October brings a new quarter upon us, and for a many of us, it also means the last quarter of the year. For me, the 4th quarter means a combination of ending the year on a high note while also starting my 2012 planning. I also use this time to evaluate what I am doing with regards to marketing, so I

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Ever have one of those weeks that didn’t go as planned? Yep, it was one of those this week for me too. This means that I didn’t get to do as much reading as I would have liked, but I do have a few links to share. Increase Your Company’s Productivity With Social Media from Harvard Business Review Marines Release Social Media Handbook from Informationweek 5 Handy WordPress Tips for Content Marketing from Content Marketing

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Last week Facebook held their f8 Developers Conference. I’m sure by now you have heard all about the changes that are going to happen to your personal profile. Check out the article on All Facebook to get the details on the changes. The major business change is how applications are going to work and interact with users. For most small businesses, these changes don’t really affect you, at least not yet. One thing that wasn’t

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Does this scenario sound familiar? The cool new tool was just written up over at Mashable, you take a few minutes and open a new account over at the site. You’ve set up a personal account and start exploring to see what this thing has to offer. If that sounds like you, here are a few tips on what I  look for during my evaluation that will hopefully help you too. Is your target audience

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