Marketing Roadhouse

There are many reasons to perform a content audit, but my focus when I do them for clients is to evaluate content that has been created over the years and determine how it fits into the company’s content marketing plan. Trying to continually create content is difficult, especially for a small business that needs as much time as possible to service clients and produce products. Content creation is important, but often takes a back seat

Read More

I have been working with WordPress for over 8 years now and I still love it as a blog and content management system (CMS). When I started working with WordPress, I didn’t have to worry much about people trying to hack my site or find vulnerabilities. That was something that happened to the big guys, not us smaller sites. Well, no more. Now WordPress sites as well as other website platforms are under attack. How

Read More

As a consumer, I have a Love/Hate relationship with email marketing this time of year. I admit it, I love a good deal and many of my favorite retailers promote some pretty good offers. I also like hearing from smaller, independent retailers and makers that do the bulk of their business at the holidays.The amount of emails I receive does get a bit overwhelming, so I do take the opportunity to unsubscribe from a lot

Read More

The answer may seem clear, but many small businesses put the strategy before the goal. I know I have been guilty of this for my own marketing in the past. The shiny object syndrome of a fancy new tool or case study strategy leads us to jumping in and trying to figure out how to best leverage it without knowing what we want to get from it both in the short term and the long

Read More

Marketing, especially content marketing, is hard enough, but it can be even more difficult if you don’t fully understand your target audience. Knowing their needs and wants is vital to converting them from prospect to customer. Some companies and agencies have a tendency to share and create content that is most interesting and meaningful to themselves rather than their target audience. It’s a lot easier to do this, but definitely not an effective long-term strategy.

Read More

In February I spoke at the Frederick Chamber’s New Media and Technology Conference on the topic Digital Detox. I discussed this from both a business and personal point of view. I wasn’t and still am not promoting getting rid of technology, but I am promoting using it to help you and your business, while not being a distraction from your goals. I will cover some of the other topics I discussed during this presentation in

Read More

This past Sunday I had a to-do list the length of my arm. Over at SoapPrizes, we are gearing up for our holiday season by rolling out new soaps, prepping for upcoming shows, and announcing a new line of home fragrances. I know I am not unlike a lot of small business owners this time of year. It is actually that thought of solidarity that kept me motivated throughout the day. Well that, a lot

Read More

I’m not going to lie, when I received my review copy of Instagram Power by Jason G. Miles in the mail I thought to myself how in the world is there an entire book about Instagram. I’ve read many books about different social media tools and most of them focus on the features of the tool and glaze over the strategy part. Not this book. Jason is the cofounder and marketer for Liberty Jane Clothing

Read More

Kenny Chesney has a song called Old Blue Chair where he describes a beach chair that he has spent a lot of time in thinking, writing songs, reading and even sleeping. This got me to thinking that as business owners we often have a place that helps us to refocus, recharge and brainstorm. While we all wish our blue chair was on a beach in some beautiful location like Kenny’s, it is probably some place

Read More

Repost. This post originally appeared on the VillageWorks site. The 4 Ps of Marketing (product, price, place and promotion) have been the basis for all work I have done since graduating with my marketing degree many moons ago. Sure the details of each of these Ps has evolved over time especially with the widespread use of social media. The Internet and social media has made our world smaller and your competition could be on another

Read More