Marketing Roadhouse

I’m sure you have been on Instagram or Facebook and seen those beautiful images with quotes on them. Maybe you received an email promotion or invite with a cool looking graphic and wondered how someone designed it? Are they a designer? Are they paying for a designer? Chances are they are using Canva. Canva is an online design site that helps you design everything from social media graphics to presentations to menus. The best part

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There are a lot of reports on the Internet that will tell you the best time to send you email newsletter, but I want to caution you before you blindly follow those reports. Why? Because everyone else that read that report will be sending their emails at that time, plus you don’t know that it is the best time for your target audience. I don’t know about you, but when I get a lot of

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There was a time when Twitter was my absolute favorite social media tool. There was always a conversation to join, a question to answer, or an answer to my question. It had a real sense of community and I miss it. Now when I look at Twitter, I see automated posts from other social tools such as Facebook and Instagram. I also see a lot of programmed posts from tools like Buffer. It has become

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One of the most asked questions I get as a social media professional is how to get more followers. I mean we all want more people to hear our messages, right? But, what if we are asking the for the wrong thing? Do we really want more followers? Or do we want more engaged followers that have a high likelihood of becoming paying customers? I know that’s what I want. I would rather have a

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If you are around my age, you know the # symbol as the pound sign on the phone or a way to abbreviate the word number. Now it is has become synonymous with the word hashtag and is part of everyday life on social media. I like to look at hashtags as a way to categorize posts making it easier for people with similar interests to find you and your information. Let’s get to know

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I was sitting here preparing to talk on a panel to a group of small business owners, and as I reviewed the questions we were given I noticed that a lot of my initial responses were “Depends”. The more I thought about it that seems to be my response to a lot of marketing-related questions I get from people. They ask me if they should use this tool or that tool. Sometimes they ask what

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In 2008, I picked up a book that changed the way I looked at marketing and led me down the path to helping businesses use social media to market their products and services. That book was The New Rules of Marketing and PR by David Meerman Scott. I was contacted a month or so ago asking if I wanted to review the newest edition of the book and interview David. Given the fact that his

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There is a lot of talk out there that you should have a niche for your business. They tell you why, but they rarely tell you how to begin to uncover your niche. I have put together a 30 minute session that takes you through the process of uncovering your niche. The best part? It’s free. The topics I cover are: The benefits of having a niche. Different types of niches. Pitfalls to avoid when

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Happy New Year! For the past couple of years I have selected 3 words to guide my year, both personally and professionally. One of my words this year is growth, both your growth and mine. I want to help you grow your business. To do that, I want to know how I can best serve you this year. I created a quick 5 question survey to get a feel for the types of content and

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As a service based company, I struggle with creating content for my email newsletters, blogs and social media accounts. It’s not that I have nothing to say, it’s that I often don’t know what to say and often feel like I am disorganized in my approach. When in the process of relaunching Marketing Roadhouse, I decided that I would take the approach that I use with my clients – creating content buckets. My mission here

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